Every so often we come to a realization that something we've been doing hasn't been working as well as we'd hoped. Admitting you didn't do something right the first time is not a sign of weakness, it actually shows growth. Learning from your mistakes is just as important as getting things right the first time.
Recently, during a book release party (for someone else) a mutual friend who is a librarian started talking to me about the Para-Earths series. She's watched trends and keeps a close eye on what's popular in the industry and she pointed out to me that the Para-Earths might actually do better aimed at a Young Adult (YA) audience. This would still make the books quite available to the adult crowd of course, while opening the series to more readers.
I gave this a lot of thought, especially after several others readily agreed with her. So I spent the next week or doing some serious research into YA books. To my surprise, what I found there really made me rethink my marketing strategy when it came to part of our Para-Earth Series.
In "The Vampyre Blogs - Coming Home", two seventeen-year old girls who played a very big part in the story. Now the entire story is told in the same style as Bram Stoker's "Dracula" where various characters tell part of the story, allowing the author to use the first person perspective, while giving multiple points of view at the same time.
However, the fact that we had two young characters did not necessarily qualify the book itself to be considered YA, did it? Well, when I went back over the book and carefully looked over the number of entries by each character I found that those two young ladies made up a large majority of the entries. Plus their experiences carried most of the story as well. I then checked with several other readers who loved the book who confirmed that they felt the story was mostly centered around Lisa and Marisa (the young ladies in question).
This left me with a lot more thinking to do. Despite receiving 4 and 5 star reviews, both "The Vampyre Blogs - Coming Home" and its companion anthology "The Vampyre Blogs - One Day At a Time", have not performed as well as "The Bridge" and "The Ship" in overall sales. So the question for me now became "Have I been marketing these incorrectly the whole time?" The answer seems to be a resounding YES!
So what to do about this? Was it too late to try and re-market the books as YA instead of simply a mature audience?
TO BE CONTINUED...
Popular posts from this blog
Well, my wife Helen and I have finally finished moving into our new place. I'll be posting some more videos from my Vlog about that shortly, but I wanted to focus on another subject today. Hobbies, talents, things people do for adventure, enjoyment and relaxation. Now in creating characters that seem real to the audience I've found that the more real and reachable the characters are (i. e. they're like people you know or might meet) they're the ones that the readers seem to really relate to and even come to love. Now one method I've used to make my characters seem more human and real is to give them traits that are familiar, and even somewhat odd but intriguing. I've given characters hobbies or activities I've tried. When they are finished with what I've written, some have even gone and done research of their own on the activity. Some have even taken it up and made it a part of their lives. But how did that happen? Simple, whether it's pla
Okay, yesterday was a big day for me. My novel "THE BRIDGE" is now available in two 'brick-and-mortar' bookstores. How did I make this happen? Are sales jumping through the roof? Is my name out there so much that fans are demanding it be available everywhere? Two words.... I WISH! No, the simple truth is when you're an Indie Author (someone who has published through Createspace or other means to make a printed copy of your book), you have to do a lot of things yourself. One of them is marketing and getting your book into stores. Now, if you've done a good job marketing and your sales on Amazon and Barnes and Noble websites are going really well, you might land up in bookstores. Some chains look to those sites to see what's the hottest sellers going and is it available in print form. They don't want to be left out of the loop and fall behind. But you have to have great sales for that to happen. But if you're just starting out and are
Welcome to the first solo novel of Helen Krummenacker, co-author of the Para-Earth Series. Adventure, humor, film noir and dark urban fantasy blend in a unique vision that will appeal to fans of Harry Dresden or Marvel's Horror Comics.... Enter the world of The Forever Detective Series... Raphael Jones' love of adventure took him into police work, military service, and finally a career as a private eye. But when his first couple of cases combine to drop him into deep trouble, can his sense of adventures survive? For that matter, can he? A practical man with a kind heart, he never expected to encounter supernatural evil threatening the people he cares about. "I was reading along enjoying the Raymond Chandler vibe and suddenly WHAM! Night Stalker!" - author Danarra Ban Available June 1st, 2019 for all e-books (Kindle, Nook, Kobo, Apple, PDF, etc.) and trade paperback! Reserve your e-book now at: Nook: https://www.barnesandnoble.com/w/forevers-too-